Tim Halloran, the “brand guy”, accomplished brand marketer, business school teacher, and sought after brand consultant will enable members of your organization to create, grow, and measure its most valuable assets – your brands - through real world, humorous examples and exercises.
An in demand speaker and trainer, Tim focus is on brands, specifically relying on intriguing and humorous stories to communicate key branding lessons to marketing professionals. While Tim uses the platform of brands to address specific product issues, he also addresses non traditional branding issues, such as the branding of non profit agencies, departments, and even individuals. Attendees can take Tim’s discussions and apply it to the businesses they work on, or if applicable, their own “personal” brands.
Meet My Boyfriend….Diet Coke! Discovering Our Secret Relationships With Brands
Taken from his upcoming book of the same title, Tim will discuss how we as consumers associate with the brands that we interact with on a daily basis. Some brands we have wild, short term flings with, while others are with us for a lifetime, clinging to us like a favorite pair of socks. Life is a series of relationships - relationships with people, relationships with beliefs, and yes, even relationships with brands. How should we as consumers view our relationships with brands? More importantly, how do marketers view their brand’s relationships with us? How should that relationship be defined? Does it have the intimacy of that of a spouse or is it more casual, like, say your local grocer? Tim will discuss the secrets to establishing and growing the brand and consumer relationship and give examples of the tools that marketers use to connect us to brands in ways that go beyond the physical experience of consuming or using the product.
Behind The Lines: Stories From The Coca-Cola Company
Sure we looked like we knew what we were doing, but even the best “branding” companies make mistakes and we made our share of them. Through entertaining stories about what went on behind the scenes during his 10 years in Coca-Cola brand group, Tim uses humorous anecdotes to provide context to key lessons of what should and should not be done within the world of building brands.
Real Life Brand Management Simulation
A seminar based program where participants become brand managers in the over the counter cough and cold category. Determine the best way to grow your brand, identify the most profitable target market, react to competitive threats, determine your line extension, pricing, and merchandising strategies to grow your overall business profitably. Tim acts as a coach to enable your team to understand their personal opportunities in managing brands and discover new tricks and tools to grow effectively. Utilizes the award winning PharmaSim brand management simulation.
Brand New Life
We’re all brands and we don’t do nearly as effective of a job managing our own personal brand as brand managers do in managing theirs. Tim takes participants through a personal journey that enables them to discover how to apply the principles of brand management to your own personal home and work life. Learn how to reposition your brand to capture the most out of your career, family, friends, and hobbies.
