Romancing the Brand Listed in Forbes' "7 New Actionable Business Books For Smart Entrepreneurs"
Investors.com: "How To Win And Keep Customers With Strong Brands"
MediaPost - "Likable Super Bowl Spots Are Romantic Failures"
Small Business Trends - "Fall in Love with “Romancing the Brand"
W&L Alum Brands a New Book
brand book bites: romancing the brand
Jim Blasingame: The Small Business Advocate
Money Radio: "Business for Breakfast"
Fast Company: "How Two Liberal Arts Students Created A Million-Dollar, Rainforest-Saving Tea Company"
Harvard Business Review: "A Simple Way to Measure How Much Customers Love Your Brand"
Harvard Business Review: "Why Marketers Want to Make You Cry"
Romancing the Brand Named 2014 International Book Award winner for Marketing and Advertising
Bloomberg Businessweek: "In Shift to Sentimental Olympic Ads, Some Brands Keep Their Edge"
The New York Times: "For Coke, Challenge Is Staying Relevant"
Personal Branding Blog: "Romancing the Brand: An Interview with Tim Halloran"
Harvard Business Review: Blog Network, Tim Halloran
Harvard Business Review: "The Eight Phases of Brand Love"
Harvard Business Review: "How The Redskings Could Ditch Their Name But Keep Their Fans"
Harvard Business Review: "The Day Twinkies Became Cool Again"
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