"Great read, great insight, great book!"
(Daymond John, founder, president, and CEO, FUBU, and costar, ABC series Shark Tank)
"His easy-to-grasp ideas get results" (Fran Tarkenton, Hall of Fame quarterback, and serial small business entrepreneur)
You’ve read the behind the scenes accounts of the romances between these brands and their consumers. Now, see how these brands approached the consumers with the advertisements illustrated in Romancing the Brand!
See the Romances
||A PEEK INSIDE
Susan, a petite woman in her late 20s, picked up one of the cans and said to the focus group moderator, “I drink 8 of these a day. It is always with me. It was there when my boss gave me my promotion last week. It was at my side two months ago when my cat died. It got me through it. I start and end my day with it. It’s never lets me down. I can always count on it. To sum it up, it’s my boyfriend…Diet Coke."
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