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HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
 


The must-have guide for convincing consumers to fall in love with your brand
 
START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP
 
Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools
ACCOLADES

"Great read, great insight, great book!"
(Daymond John, founder, president, and CEO, FUBU, and costar, ABC series Shark Tank)


"His easy-to-grasp ideas get results" (Fran Tarkenton, Hall of Fame quarterback, and serial small business entrepreneur)

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REAL ROMANCES

You’ve read the behind the scenes accounts of the romances between these brands and their consumers. Now, see how these brands approached the consumers with the advertisements illustrated in Romancing the Brand!

SEE THE ROMANCES
A PEEK INSIDE

I had already been in the dark room for three-and-a-half hours, a bowl of peanut M&Ms in front of me, observing groups of women through a two way mirror that felt like something out of CSI, as they explained their beverage consumptions habits. Observing focus groups was a common practice for Coca-Cola brand managers. We were always striving to understand our consumers better so that we might find a way to connect with them. Our ultimate goal was to give folks like the women in this room a reason to purchase our brand rather than the hundreds of other options available to them.

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