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HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
  


The must-have guide for convincing consumers to fall in love with your brand
 
START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP
  
Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools
ACCOLADES

"Great read, great insight, great book!"
(Daymond John, founder, president, and CEO, FUBU, and costar, ABC series Shark Tank)

"His easy-to-grasp ideas get results" (Fran Tarkenton, Hall of Fame quarterback, and serial small business entrepreneur)

More Accolades		 REAL ROMANCES

You’ve read the behind the scenes accounts of the romances between these brands and their consumers. Now, see how these brands approached the consumers with the advertisements illustrated in Romancing the Brand!

See the Romances		 A PEEK INSIDE

Susan, a petite woman in her late 20s, picked up one of the cans and said to the focus group moderator, “I drink 8 of these a day. It is always with me. It was there when my boss gave me my promotion last week. It was at my side two months ago when my cat died. It got me through it. I start and end my day with it. It’s never lets me down. I can always count on it. To sum it up, it’s my boyfriend…Diet Coke."

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Q & A with Tim -

Q: How do I get my consumers to think of me as more than the manufacturer of a product?
Tim: We all look at brands in a relational way, and as a product we become attached to. What makes your brand unique? Original? What is the process that makes consumers want to become a participant with your product?


Q: How do I get my consumers to become emotionally attached to a product?
Tim: It's all about knowing your type. You have to ask the question, "Who is that consumer that is really going to like your product, and associate themselves with what you offer?" Build from your specific attributes to what makes your consumer type connect with you.

See more Q & A...